Challenges of metaverse technology for the tourism industry
Social Determinants of Health,
Vol. 11 (2025),
1 Dey 2025
,
Page 1-9
https://doi.org/10.22037/sdh.v11i1.47138
Abstract
Background: The challenges associated with integrating metaverse technology into tourism are multifaceted, encompassing technical barriers, ethical considerations, social acceptance issues, and market dynamics. Aim of this study was identifying the Challenges of Metaverse Technology for The Tourism Industry.
Methods: Qualitative interviews were generally conducted in person. The statistical population of this research is tourism industry experts and metaverse technology experts. Data were collected through semi-structured in-depth interviews with participants and field notes kept by the researchers.
Results: The findings are presented in three themes, including discussion in relation to relevant research: Stakeholder Perceptions and Adoption Barriers, Ethical and Privacy Concerns, Economic Implications, Future Directions and Opportunities, Digital Addiction and Mental Health, Cultural Authenticity and Representation, Control and Governance Issues and Ethical Use of Technology.
Conclusion: The integration of metaverse technology into the tourism sector presents various challenges that stakeholders must navigate. These challenges can be categorized into technical, ethical, and social dimensions.
- Industry
- Social Norms
- Technology
- Tourism
How to Cite
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