Use Pattern of Personal Care Products: A Cross-Sectional National Survey IRANCUP 2019: Use Pattern of Personal Care Products
International Pharmacy Acta,
Vol. 5 No. 1 (2022),
19 June 2022
Page e12: 1-14
Personal care products are amongst the most consistently used goods in every population. To evaluate the market trends of these products in Iran, this study considers their use frequency, use prevalence, cross-sectional perceptions of retail brand loyalty, purchase location preferences, and sources, be them domestic or foreign.
Usage patterns of 125 types of personal care products were collected in over 2021 households in 8 cities of Iran by means of a checklist fill out. The strength of the study were the separation of data by socio-demographic factors such as gender, education level, economic status, occupational status, and level of religiosity.
Daily shampoo, bath soap, toothpaste, and face and hand moisturizer were the most frequent products used while the use of face and eye care products was less prevalent. The most repeatedly use-pattern was once-daily for sunscreens, moisturizers, lightnings, deodorants, toothpastes, mouth-washes, eye-care, anti-acne, and anti-chap products. Men and women with a higher economic status were more likely to use eye moisturizer, intense anti-acne-peeling, nourishing antiaging, cream soap, and body lotion/oil. Moreover, in all products studied, respondents prefer domestic over foreign ones except in deodorants and anti-perspirants. In addition, 42% and 29.8% of respondents prefer to purchase their personal care products from pharmacies and beauty shops, respectively.
Given the immense popularity of such products, their impact on community health an consumers’ preferences, results of this study can have far-reaching implications for manufacturing companies and health authorities in terms of developing strategies and regulations to optimize the use pattern of these products.
- Personal care products
- Household survey
- Use pattern
How to Cite
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