SOREN Student Sports & Health Open Researches e-Journal: New-Approaches

Sarlab R, Gholami Heydariani L, Sarlab M. Economic factors affecting the reopening of sports business in MENA countries. J Sport Manag 1401;14:163-151.

Sa'at Chian V, Seyedi Z, Dehghan Ghafarokhi A, Azizi B. Identification of effective indicators on pricing of services in physical fitness and aerobic sports clubs. J Sport Manag 1401;14:182-164.

Rezvani M, Darvishi A, Pourzabihsarhamami K. Paradigmatic resilience model design for sports businesses based on grounded theory. J Sport Manag 1401;14:182-164.

Ratten V. Sports technology and innovation: assessing cultural and social factors. Springer; 2019.

Rahimi Kelor H, Akbari Arbatan G. Exploration of challenges and opportunities of artificial intelligence on entrepreneurship development and growth of startups. J Inf Manag Sci 1402;9:205-232.

Mastromartino B, Wang JJ, Suggs DW, Hollenbeck CR, Zhang JJ. Dimensions of sense of membership in a sport fan community: factors, outcomes, and social capital implications. Commun Sport 2022;10:1229-1256.

Tariqi R, Shirdel Shahmiri F. Designing a hybrid internet marketing model in the sports industry. J Sport Manag 1401;14:212-195.

Karimian Sh, Askari E, Fallah ZA, Behlakeh T. Strategies for digital economy development in sports in Iran. J Sport Manag 1401;14:227-217.

Naghiloo Z, Ketabi F, Namvar M. Structural model of personality traits and purchasing intention of sports consumers. J Sport Manag 1401;14:216-201.

Wei S. Analysis of marketing innovation under the new retail mode-taking "Luckin coffee" as an example. In: E3S Web of Conferences; 2021;235:01074. EDP Sciences.

Almohsen E, Henari T, Al Rawi A, Salman H, Fardan M. Evaluating customer usage and satisfaction in Bahrain towards AI-enabled e-commerce websites. In: 2022 International Conference on Innovation and Intelligence for Informatics, Computing, and Technologies (3ICT); 2022;117-123. IEEE.

Byon KK, Phua J. Digital and interactive marketing communications in sports. J Interact Advert 2021;21:75-78.

Evans ZCT, Gee S, Eddy T. Building bridges: Connecting sport marketing and critical social science research. Front Sports Act Living 2022;4.

Fowler S, Bhatt J, Brown S, Fleming L, Mayell S, Sinha I, Bush A. E-cigarette company tactics in sports advertising. Lancet Respir Med 2022;10:634-636.

Hansopaheluwakan S, Polla JR, Kristiyanto J, Prabowo H, Hamsal M, Lukmanto B. The influence of social media marketing, website quality, e-WOM, and perceived value on the purchase intention (Case study: PT. Vita Nova Atletik's local brand sports shoes). In: 2020 International Conference on Information Management and Technology (ICIMTech); 2020;916-921.

Xu M, David JM, Kim SH. The fourth industrial revolution: opportunities and challenges. Int J Financ Res 2018;9:90-95.

Huang X, Ding W. A comparison on the development mode of traditional and emerging cultural innovation-A case analysis of electronic sports-League of Legends. In: Advances in Physical, Social & Occupational Ergonomics: Proceedings of the AHFE 2021 Virtual Conferences on Physical Ergonomics and Human Factors, Social & Occupational Ergonomics, and Cross-Cultural Decision Making; 2021 Jul 25-29; USA. Springer.

Jabbari Z, Kashef SM, Keshkar S. Developing a model for the relationship between cultural factors and customer attraction in electronic marketing of the sports industry. Sport Sci 2020;13:43-49.

Ramkumar PN, Luu BC, Haeberle HS, Karnuta JM, Nwachukwu BU, Williams RJ. Sports medicine and artificial intelligence: a primer. Am J Sports Med 2022;50:1166-1174.

Lv J, Jiang X, Jiang A. Application of virtual reality technology based on artificial intelligence in sports skill training. Wireless Commun Mobile Comput 2022.

Santos TO, Correia A, Biscaia R, Pegoraro A. Examining fan engagement through social networking sites. Int J Sports Mark Spons 2019;20:163-183.

Sawan N, Eltweri A, De Lucia C, Pio Leonardo Cavaliere L, Faccia A, Roxana Moşteanu N. Mixed and augmented reality applications in the sport industry. In: 2020 2nd International Conference on E-Business and E-Commerce Engineering; 2020;55-59.

Soni D. Emerging roles of artificial intelligence in ecommerce. Int J Trend Sci Res Dev 2020;4:223-225.

Sabharwal D, Verma M. Studying the relationship between artificial intelligence and digital advertising in marketing strategy. J Mark Strateg 2022;16:118-126.

Tarighi R, Sajjadi SN, Hamidi M, Khabiri M. Factors affecting the development of the electronic marketing capacity of professional sports federations. Ann Appl Sport Sci 2017;5:87-96.

Venkat Srinivasan. AI & learning: A preferred future. Available from: https://doi.org/10.1016/j.caeai.2022.100062.

Yang J, Zhang X, Pei Y. Digital transformation of the business models of Chinese sporting goods enterprises in the post-COVID-19 era: a knowledge-management perspective. J Knowl Manag 2023.

Yan X. Research on financial field integrating artificial intelligence: application basis, case analysis, and SVR model-based overnight. Appl Artif Intell 2023;37:2222258.