SOREN Student Sports & Health Open Researches e-Journal: New-Approaches

1. Laroche M, Habibi MR, Richard MO, Sankaranarayanan R. The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in human behavior. 2012 Sep 1;28(5):1755-67.

2. Harrigan P, Evers U, Miles M, Daly T. Customer engagement with tourism social media brands. Tourism management. 2017 Apr 1;59:597-609.

3. Enginkaya E, Yılmaz H. What drives consumers to interact with brands through social media? A motivation scale development study. Procedia-Social and Behavioral Sciences. 2014 Aug 25;148:219-26.

4. So KK, King C, Sparks BA, Wang Y. The role of customer engagement in building consumer loyalty to tourism brands. Journal of Travel Research. 2016 Jan;55(1):64-78.

5. Fard Zolfaghari M, Javidanpour Gh, Fathi A.i (2016). The effect of word-of-mouth advertising on consumer behavior. Entrepreneurship Management Studies. 2016. 2, 42-50. [In Persian]

6. Hajli M. A research framework for social commerce adoption. Information Management & Computer Security. 2013 Jul 12;21(3):144-54.

7. Schivinski B, Dabrowski D. The impact of brand communication on brand equity through Facebook. Journal of Research in Interactive Marketing. 2015 Mar 9;9(1):31-53.

8. Brodie RJ, Ilic A, Juric B, Hollebeek L. Consumer engagement in a virtual brand community: An exploratory analysis. Journal of business research. 2013 Jan 1;66(1):105-14.

8. Arjomandi Gh. Media Literacy. Journal of Social Science Education. 2005. 27:4-9. [In Persian]

9. Sierra JJ, Badrinarayanan VA, Taute HA. Explaining behavior in brand communities: A sequential model of attachment, tribalism, and self-esteem. Computers in Human Behavior. 2016 Feb 1;55:626-32.

10. Tong X, Hawley JM. Measuring customer‐based brand equity: Empirical evidence from the sportswear market in China. Journal of product & brand management. 2009 Jul 17;18(4):262-71.

11. Ha HY, Janda S, Muthaly S. Development of brand equity: evaluation of four alternative models. The Service Industries Journal. 2010 Jun 1;30(6):911-28.

12. Ko E, Taylor CR, Sung H, Lee J, Wagner U, Navarro DM, Wang F. Global marketing segmentation usefulness in the sportswear industry. Journal of Business Research. 2012 Nov 1;65(11):1565-75.

13. Yee WF, Sidek Y. Influence of brand loyalty on consumer sportswear. international Journal of Economics and Management. 2008 Dec;2(2):221-36.

14. Ezzati N, Mazhari Z. The effect of brand equity, brand identity and brand loyalty on customers' repurchase intention from the sports shoes industry. Journal of Accounting and Management Perspectives. 2021. 4(42): 35-50. [In Persian]

15. Huang CC. The impacts of brand experiences on brand loyalty: mediators of brand love and trust. Management Decision. 2017 Jun 19;55(5):915-34.

16. Jung NY, Seock YK. The impact of corporate reputation on brand attitude and purchase intention. Fashion and Textiles. 2016 Oct 28;3(1):20.

17. Perreault MC, Mosconi E. Social media engagement: Content strategy and metrics research opportunities. 2018.

18. Yin X, Wang H, Xia Q, Gu Q. How social interaction affects purchase intention in social commerce: A cultural perspective. Sustainability. 2019 Apr 24;11(8):2423.

19. Moharramzadeh M, Adel, M, Rafel I, Tahsin M. The impact of media marketing on customer loyalty of sporting goods, First International Conference and Second National Conference on Sports Management with an Organizational Health Approach, Ardabil. 2024. [In Persian]

20. Alghizzawi M, Habes M, Hailat KQ, Safori A, Angawi M. Understanding the effectiveness of digital media marketing on sports brand loyalty: a review. Business Analytical Capabilities and Artificial Intelligence-Enabled Analytics: Applications and Challenges in the Digital Era, Volume 1. 2024 Jun 2:215-25.

21. Mahmoudian H, Kouchani Esfahani M, Moghaddis S. Media consumption, body management and reproductive behavior. Radafat Farhang. 2015. 31, 173-196. [In Persian]

22. Van den Brink D, Odekerken‐Schröder G, Pauwels P. The effect of strategic and tactical cause‐related marketing on consumers' brand loyalty. Journal of consumer marketing. 2006 Jan 1;23(1):15-25.

23. Shir Khodai M, Nouri Pour A, Shariati F. Explaining the role of brand-related factors and selected elements of the marketing mix in the intention to purchase a national brand. Journal of Brand Management. 2014. 1(1): 127-156. [In Persian]

24. Fornell C, Larcker DF. Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research. 1981 Feb;18(1):39-50.

25. Jai TC, Tong X, Chen HS. Building brand loyalty on social media: theories, measurements, antecedents, and consequences. Journal of Brand Management. 2022 Jan;29(1):35-57.

26. Yazdani-Kachoui Z, Korhani M, Kowsari A. Investigating the effect of social media marketing on brand loyalty with the mediating role of trust and brand equity (case study: Isfahan Mellat Bank branches). Quarterly Journal of Business Management and Entrepreneurship. 2021. 1(2): 57-39. [In Persian]

27. Núñez-Gómez P, Sánchez-Herrera J, Pintado-Blanco T. Children’s engagement with brands: From social media consumption to brand preference and loyalty. Sustainability. 2020 Nov 10;12(22):9337.

28. Palomba A. How high brand loyalty consumers achieve relationships with virtual worlds and its elements through presence. Journal of Media Business Studies. 2020 Oct 1;17(3-4):243-60.

29. Bilgin Y. The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & management studies: an international journal. 2018 Apr 25;6(1):128-48.

30. Ghafourian-Eshabadi A, Daneshmand B, Behboudi O. The effect of social media marketing on brand loyalty and consumer purchase intention, Modern Marketing Research. 2017. 26, 175-190. [In Persian]

31. Daraya S, Amirnezhad S, Ghadami, S. The role of Instagram bloggers on the intention to purchase sports products through the mediation of brand attitude. Communication Management in Sports Media. 2023. 4, 42-56. [In Persian]

32. Steiner E, Pittman M, Boatwright B. When sports fans buy: contextualizing social media engagement behavior to predict purchase intention. International Journal of Sport Communication. 2023 Jan 17;16(2):136-46.

33. Saripek, T. (2023). Relationship between brand awareness levels, brand loyalty behaviors, brand function perceptions, factors influencing brand loyalty, and preferred criteria in product purchasing among secondary school students engaged in sports. Journal of Education and Recreation Patterns, 4(2), 431-446.

34. Meliawati T, Gerald SC, Aruman AE. The effect of social media marketing Tiktok and product quality towards purchase intention. Journal of Consumer Sciences. 2023 Jan 31;8(1):77-92.

35. Hosseini S, Asgari H, Moghaddas Shargh A. Investigating the effect of social networks on consumers' purchase intention among social network users. Journal of Interdisciplinary Studies in Marketing Management. 2022. 1(1): 110-134. [In Persian]

36. Ghahramanzadeh, J. A study of the impact of social media interactions on customer purchase intention and behavioral interaction with emphasis on source and content factors. Journal of Accounting and Management Perspectives. 2022. 5(62): 1-8. [In Persian]

37. Elahi Naser S, Eskandari N. Social media marketing and consumer purchase intention; Mediation of image and brand awareness. Consumer Behavior Studies. 2021. 8(3): 199-220. [In Persian]

38. Efendioğlu İH. The impact of conspicuous consumption in social media on purchasing intentions. İşletme Araştırmaları Dergisi. 2019;11(3):2176-90.

39. Kian TP, Boon GH, Lian Fong SW, Jian Ai Y. Factors that influence the consumer purchase intention in social media websites. International Journal of Supply Chain Management. 2017 Dec 31;6(4):208-14.

40. Rahimnia F, Ramezani Y, Zargaran S. The effect of users' interactions in social media on purchase intention through brand attitude and subjective norms. Quarterly Journal of Modern Marketing Research. 2019. 1, 52-33. [In Persian]

41. Feizi Z, Ghafari Ashtiani, P. Investigating the effect of social media content on purchase intention with regard to the mediating role of normative and informational social influence and customer relationship (customers of Novin Charm store via Instagram social network). Marketing Management. 2018. 13(41): 20-1.