MOUSAVI, Seyed Ali; TOJARI, Farshad; ZAREI, Ali. Assessing the Causal Relationship Between Team Brand Identity, fans’ Identification with Football Team, and Team Brand Loyalty in Iran. SOREN Student Sports & Health Open Researches e-Journal: New-Approaches, [S. l.], v. 2, n. 4, 2025. DOI: 10.22037/soren.v5i2.37924. Disponível em: https://journals.sbmu.ac.ir/index.php/soren/article/view/37924. Acesso em: 10 nov. 2026.